IG賣廣告 – 網絡上的廣告女神

IG賣廣告 – 網絡上的廣告女神

相信而家嘅新一代

已經好少會睇電視

取而代之嘅係用各種電子產品

瀏覽各式各樣嘅社交平台

例如FacebookInstagramSnapchat等等

其中Instagram(IG)就係最多人玩

日碌夜碌嘅平台

有見及此,商家亦開始捉緊商機

尤其係針對年輕一代嘅產品服務

集中晒係FB,IG呢啲平台賣廣告

因而延伸出新嘅現象 —

KOL(Key Opinion Leader)同埋Micro-influencer

所謂KOL

應該大家都聽好多

全寫係Key Opinion Leader

中文係“關鍵意見領袖”

泛指果啲係IG FB好多followers

甚至有“fans”會追隨佢哋

對大眾有一定嘅影響力嘅人

宜家嘅公司就係鍾意搵呢啲KOL幫手賣廣告

行內通常叫業配/工商合作

所以好多時係IG見到呢啲KOL話咩“推介”“好用”

自己就要留心分辨究竟係真心推介

還是只係收左錢賣廣告喇!

但由於KOL賣廣告呢件事已經街知巷聞

效果大不如前

所以又出現左一批新起之秀 —

Micro-influencer

Micro-influencer(MI)係啲咩?

中文通常叫“微網紅”或者“素人”

係講緊一啲比KOL少followers

但係係自己嘅圈子裡都有啲名氣嘅人

MI嘅出現係因為啲人已經睇厭左KOL嘅廣告

廣告嘅效益大不如前

所以就向另一班人下手

呢堆MI最大嘅優勢就係比較“貼地”

Followers主要以朋友為主

搵佢哋賣廣告嘅感覺會冇咁hard sell

亦會比較易令人接受

MI宜家已經係十分普遍

如果有一日你嘅IG女神拎住盒mask

caption寫話好好用 真心推介

碌多兩個post又有同一盒mask出現

你無須覺得驚訝

至於要唔要follow佢

或者買佢“推介”嘅產品試下

就自行判斷喇

有時候賣廣告嘅產品唔一定係唔好嘅

 

【延伸閱讀】Youtube 賺錢 – 我要做個YouTuber!年薪百萬不是夢?

【延伸閱讀】KOL 好做?|唔洗做有錢收? 係咪真係咁正?

 

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活得像天上的雲一樣,無目的,無方向。快樂時和太陽玩耍,難過時讓整個世界陪我哭泣。

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